As a New York event planner, you’re probably using this year-end time to review some analytics and reflect on your business in 2023. Finding areas of improvement throughout your event planning processes and strategies is key to growth in 2024. And one solidifying trend every event planner should be adopting is the event app. Designing a unique mobile event app for your corporate events, conferences, and trade shows is an absolute must. Your event guests expect it now, too. However, not all event apps are created equal. If you’re missing these key event app design elements, you’re not engaging as you should. Follow this outline when launching your event apps to make sure they’re home runs every time, driving maximum engagement and attendance results.
Make Your Event App Home Screen Pop
A great event app starts with a brilliant home screen. If your design is stale or complicated, making it hard to find event details, your audience isn’t going to use it. Make sure you invest in a home screen that pops visually, evokes an emotional response of fun, and even inspires a little FOMO. It’s the first impression of your corporate event, so it has to include:
- Your event name, date, and venue
- Your brand and the event client’s brand
- A mobile-friendly layout
- A countdown until your event
- The method for getting tickets or RSVP’ing
Create Segments to Highlight Keynote Speakers
Your corporate event app should highlight the big announcements, especially any keynote speakers or celebrity performers slated to attend. Tease the big excitement with brief power statements. But then offer links for attendees to click to learn more about these speakers or entertainers.
Promote Social Media Engagement
Provide methods for event app users to engage with your event on social media. Share dedicated hashtags and encourage likes and shares to boost event visibility. Similarly, promote your event app on your business social media so those who may be interested in attending can connect with the app.
Include Event App Agendas and Itineraries
Your corporate event app needs to link to the specifics regarding your event’s itinerary and agenda. Guests will want to see segments and times so they know what to expect in terms of experiences and value. Use vibrant and descriptive language in your app-facing agendas, infusing some excitement into an otherwise potentially boring outline.
Link to Maps and Documents
If your conference or event is attracting guests from outside New York City, make sure you include links to maps, directions, and parking. Also, be mindful to include any other related documents that might be needed for guests. Depending on your specific event, you might need attendees to sign agreements, NDAs, waivers, or other documents.
Functional Event App Must-Haves
In addition to the design and layout elements for your event app, you’ll want to include some functional must-haves. Here’s a short list of elements to verify your event app has to be the most effective.
- Graphically appealing
- Consistent (with your brand and your client’s brand)
- Fast load speeds
- Reliable downloads
- Mobile-friendly
Learn Other Event Planning Insights at The Event Planner Expo
Make one of your event planning improvements for 2024 to be more effective and impactful by designing mobile apps for all your New York events. Keep these insights handy as you carve out your corporate app design plans. And remember – the best way to discover events industry trends and solutions is by attending The Event Planner Expo 2024! It’s a premier conference specifically designed for the event planning community. The most successful event pros, the most influential leaders, and the best event services will be there. Will you? Get ticket details and reserve your exhibitor booth today!
