AI use is on the rise across a variety of industries. Areas like healthcare, manufacturing, and even the event planning industry all use AI in some form. While some are worried that AI could become too powerful or even make their job obsolete, others view AI for the useful impact this tool can have on their business.
The truth is, when AI is utilized properly it can actually be a great ally to aid in efficiency and productivity. When used in conjunction with social media, it can also help you promote and grow your event business. In fact, the global Artificial Intelligence in Social Media Market is expected to reach a worth of $12 billion by the year 2031.
If you’re looking for ways to incorporate AI strategy into your existing social media, this guide can help. Keep reading below for innovative ways to bolster your even business through AI and social media.
The Rise of AI Chat Platforms
Recently, ChatGPT has recently made headlines as a rising platform in AI technology. ChatGPT currently has over 100 million active users on its platform. It surpassed 1 million users just 5 days after its initial launch in November of 2022.
Other notable AI platforms include YouChat, ChatSonic, and Google’s Bard AI. ChatGPT and other AI platforms are driven by AI language and algorithm technology which allows users to have humanlike conversations with chatbots. Users can also search for information and get help composing emails, blog posts, and other content.
This is ideal for individuals looking for methods to generate creative text and images. AI has many uses in both personal and business practices. While it is not an entirely foolproof system and can result in incorrect information, it can be used to help you formulate content outlines for your social media strategy.
Using AI as a Part of Social Media Strategy
AI chat technology can also be used to grow your event business. Through an integrated AI strategy, your social media can thrive. One of the best ways to do this is to use AI to assist you with creating content for social media.
Sometimes trying to come up with new social media posts can be a time-consuming and brain-racking process. But AI can easily come up with new social media posts through prompts and search inquiries.
For example, you can engage ChatGPT with the prompt “Help me come up with social media posts for my event business.” And in a flash, the ChatGPT system will get to work generating a list of ideas. One inquiry can result in 10 different ideas right off the bat.
One such social media strategy idea is to engage your audience with a question by asking them what their dream event theme is. This helps grow your event business by increasing the amount of interaction it receives on social media and expanding its reach.
Comments, likes, follows, and shares are like gold to social media algorithms. So, it is important to always have engaging content available for followers to interact with. You can also specify which social media platforms you want to target and ChatGPT will categorize each one under its own heading.
Event Hashtags
ChatGPT and other AI platforms will even give you ideas for sample event hashtags you can use to accompany these posts like #DreamEvent, #EventPlanner #EventPlanning101, and #EventTips.
You can spruce these hashtags up even further by including the name and location of your event business in them as well. This will aid in keyword and topic searches in social media algorithms.
Website Copy
AI can also help you create web copy, like blog content, for your event business website. With the right SEO keywords, blog post content can allow you to rank higher on search engine result pages whenever these keywords are searched for.
However, you should always check AI-generated content for spelling and grammar errors and incorrect information. Search engines like Google can penalize you for using content that is keyword-stuffed or overly AI manufactured. It is best to use this information as a template or an outline at best to help you write your content.
Event Theme
AI is well-versed in helping you brainstorm for other elements of event planning like coming up with a theme. If you’re trying to come up with a tagline or a theme for your upcoming event, simply ask ChatGPT something like “Can you help me come up with a theme for my event on [topic]?”
It will then suggest relevant themes, descriptions, and taglines, as well as event elements, activities, and strategies you can incorporate into your theme to create a fully cohesive event.
Employing AI Content for Email Marketing Your Event Business
Beyond social media, you can also use an AI strategy in your email marketing efforts. Composing marketing emails from scratch can be a complex and lengthy process. This can be even more exacerbated if you find yourself suffering from a bad case of writer’s block.
Event marketing emails also come in many forms. For instance, you have your pre-registration emails to build up interest in your event. You’ll also need to take into account email marketing aspects such as:
- Emails informing attendees of early-bird ticket pricing
- Last-chance event registration emails
- Post-event emails thanking guests for their attendance
- Follow-up emails alerting guests that event content is available to view
- Informational emails about future events
For an event business looking to grow, email marketing can be an important element of success. As much as 45% of event ticket sales come as a result of direct email marketing. But trying to come up with all of this content for every different email on your own can be a struggle.
The beauty of AI lies in its ability to format and structure email outlines with ease. All you need to do is fill out the pertinent information for your specific event and your event business. The rest is done for you by inserting the proper data into the ChatGPT window.
You should be sure to be as specific as possible with the information you want the AI to include. This will maximize the potential of your email marketing endeavors. It will also allow the AI to craft the best possible outline for your emails as well.
Other Social Media Strategy Focal Points
AI and social media together are a potent combo. But even before you attempt to promote your event business on social media, there are other factors you should also consider. Check out the following social media strategy focal points for more helpful information.
Choosing the Right Social Media Platforms
When it comes to social media, there are many options available. You can take your pick from several social media sites like:
- TikTok
Each of these social media platforms also has its own format, areas of interest, and demographic of users that it caters to. Choosing the right social media platforms is important for an event planner. It ensures that your events and your event business receive the proper attention from the right demographic audience.
Selecting the right social media platforms also dictates the kinds of content you will need to create for each one. For example, Facebook lets you create content with videos, text, and images in Story, Reel, and Feed formats. It is a comprehensive social media platform.
Facebook also has a higher percentage of men versus women users. Around 56.8% of global Facebook users are male while only 43.2% are female. On top of that, the main advertising demographics are those aged 25 to 34 years old first, followed by those 18 to 24 years of age, and the 35 to 44-year-old marketing audience in 3rd place.
On the other hand, TikTok has a predominantly female user base between the ages of 18 to 24. TikTok also specializes in featuring short-form video content.
Influencer Marketing
Influencer Marketing has become a powerhouse social media strategy for many prominent businesses and service providers. So it makes sense that you may want to use it to also promote your event business. An Influencer Marketing approach is a symbiotic relationship between a popular social media profile and a business to form a brand-creator partnership.
With Influencer Marketing, you’re tapping into well-established user profiles within your chosen demographic and social media platform. These accounts already have their own following built up. By using an influencer’s platform to promote your event business, you’re reaching these follower bases which can lead to new leads and potential customers.
Using Influencer Marketing as a social media strategy is also a smart choice because of its organic nature. When social media users are hearing about an event or business from their favorite influencer, it can feel like less of a blatant advertising campaign and more like advice from a trusted friend.
Experience The Event Planner Expo 2023 in New York City October 10-12
When it comes to bolstering and promoting your event business, you need every advantage you can get. The right strategies can help you grow your event business and get noticed. A combined social media and AI strategy can give you a more competitive edge in the event industry.
If you’re an event planner, The Event Planner Expo 2023 is the place to be. Learn strategies and tactics from top business professionals like our guest keynote speaker Gary Vaynerchuk. Discover how social media and AI are shaping the future of the event industry.
Get your tickets to The 2023 Event Planner Expo today.
