The Power of Testimonials: How to Use Client Reviews to Grow Your NYC Event Planning Business

Client reviews can be a game-changer for growing your NYC event planning business. From website testimonials to case studies, using real client feedback enhances your reputation...

Building a Referral Network in NYC: Marketing Tips for Event Planners

Imagine waking in the morning to a slew of emails and texts from potential clients inquiring about your event planning services. Picture sipping your Americano from Bird &...

Scaling Your Event Business in NYC: When and How to Expand Your Team

Countless tasks go into planning events in NYC. Your patchwork of event business duties ranges from finding a florist to putting together leis for a luau-themed corporate holiday...

Rebranding Your Event Business: How to Refresh Your Image in NYC

Everyone grows and changes, both personally and professionally. Oftentimes, the evolution happens alongside a major life event, such as the loss of a loved one or a milestone...

Top Networking Tips for Event Planners Looking to Grow Their Business in NYC

New York City is one of the most competitive markets in the event planning industry, and growing your business here requires more than just talent and expertise—it requires...

Email Marketing Campaigns That Drive Bookings for NYC Event Planners

You’re no stranger to promoting NYC events. It’s in your blood and comes second nature to you. When you need to pack a house, you know how to get the word out – and in a big...

Why Event Planners Love The Event Planner Expo

The Event Planner Expo is New York’s premier conference where the best of the events and hospitality industries come together. Plan to learn, form strategic partnerships, and...

Does Your Event Planning Sales Pitch Need Work? 8 Improvements to Close More Deals

You’re elbow-deep into another pint of Ben and Jerry’s, reliving the sales pitch meeting in devastating detail. You wonder, Where did it go wrong? You thought it went well....

7 Ways to Start Banking More Event Client & Guest Reviews Online

For event planners, having online reviews is a must for attracting new clients. While you can sit back and wait for people to write a review on their own, this is not the best...

Event Leads vs. Event Prospects: How to Customize Your Sales Funnel

Landing new event clients in NYC can feel like you’re competing in an Olympic marathon—but with the right marketing and sales strategies, you'll be crossing that finish line...