Author Archive

On January 21st 2025 by Jessica Stewart

21

Jan

How to Turn One Successful Event Into a Stream of Event Referrals

The big event went off without a hitch. When you saw the client smiling from ear to ear, you knew you nailed it. But you want more than a pat on the shoulder. You want your...
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On January 15th 2025 by Jessica Stewart

15

Jan

7 Ways to Stand Out at Event Industry Networking Events

A library worth of event planning resources, a tax advisor’s hourly rate, and ads to break into luxe event planning. These items will cost you a tall stack of Benjamin’s. But...
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On January 14th 2025 by Jessica Stewart

14

Jan

12 Instagram Strategy Ideas for Event Planners to Gain More Event Clients

There may be dozens of social media platforms out there. But they all fade away when a NYC event planner discovers Instagram. With its emphasis on dazzling visuals, Instagram is...
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On January 8th 2025 by Jessica Stewart

8

Jan

5 Lead Magnets Event Planners Can Use to Attract More Clients

Planning stellar events is only one piece of the success puzzle when it comes to growing a thriving NYC event planning business. You also need to constantly move potential clients...
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On January 1st 2025 by Jessica Stewart

1

Jan

5 Social Media Strategies to Make Your Event Go Viral

Most event planners dream of making their event go viral. The massive reach, explosive brand recognition, and the street cred that go along with marketing a viral event are...
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On December 25th 2024 by Jessica Stewart

25

Dec

6 Reasons Networking Continues to Be Red-Hot for NYC Event Planners

When the temps start falling in NYC, it gets harder to push yourself out the door unless it’s absolutely necessary, such as for a cinnamon roll from Modern Bread & Bagel....
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On December 24th 2024 by Jessica Stewart

24

Dec

12 Marketing Mistakes You Could Be Making (And How to Fix Them in 2025)

As an event planner in New York City, you know the competition is fierce. Landing event clients and ensuring stellar attendance demands not only exceptional planning skills but...
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On December 18th 2024 by Jessica Stewart

18

Dec

Niche Events or No? Why Some Event Professionals Are Branching Outside Their Comfort Zones in 2025

You grew your event planning business by following one simple rule: say yes to everything. From backyard children’s birthday parties to a Harry Potter-themed wedding, no job was...
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On December 17th 2024 by Jessica Stewart

17

Dec

Starting an Event Planning Business? 5 Reasons to Find a Mentor

You’ve been planning big events since the time you were a wee tike. You fired your mother from birthday party plans when she had the gall to suggest a pizza package at the...
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On December 10th 2024 by Jessica Stewart

10

Dec

Paid Ads & Events: 6 Insights to Maximize Every PPC Dollar

You have so many options for marketing your NYC event. It’s tough to figure out the best way to spend your marketing dollars. Google’s constantly changing algorithm may...
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