A packed house is the best compliment an NYC event planner can get. You’ve been busting your hump to plan the kind of stellar event that will have them busting down the doors to...
Your event has many KPIs to measure its success. Event surveys, net promoter scores, and gross revenue all come to mind. But perhaps, by far, the most important KPI to measure...
FOMO is real. And you have a collection of photos on your phone to prove that FOMO leads to great things. Let FOMO do more for you than those deliciously bad decisions you made...
Are you still wondering which basket to put your marketing eggs into this year? Consider that the latest influencer marketing trends below represent a massive market size, to the...
In a perfect world, a prospect would excitedly hire you to produce their next big event. But oftentimes, they need more convincing. We know your events are awesome. But how can an...
Local SEO is more important than ever. With the advent of AI Overview, NYC event businesses have to work harder than ever to land on the first page and at the top of Google search...
Event website, check. Email marketing blitz, check. Social media updates, check. If your event promotion checklist feels more like a yawn-fest, then it’s time to spice up your...
If you’re like many NYC event planners, you got your start planning family events such as weddings, birthday parties, and bat mitzvahs. There’s plenty of satisfaction and...
An old-timey English poet once famously said, “No event planner is an island” or something like that. We think this 16th-century sage was referring to the variety of...
If a tree falls in the forest (or woods) and there’s no one there to hear it, it doesn’t matter. In the same way, if the events you planned last year were outstanding, it...
