Author Archive

On July 30th 2025 by Jessica Stewart

30

Jul

How to Use Analytics to Refine Your Event Marketing Strategy

Stop Guessing, Start Tracking The best event marketers don’t just plan. They measure. Data is your map to smarter messaging, higher ticket sales, and stronger ROI. When you...
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On July 24th 2025 by Jessica Stewart

24

Jul

Why Every Event Planner in America Needs to Be at The Expo to See Daymond John Live

hWhat if you could sit in the same room as one of the greatest branding minds of our generation? What if you could pick up game-changing insights from a self-made icon who’s...
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On July 23rd 2025 by Jessica Stewart

23

Jul

Turn Your Event Into a Content Engine: How to Build a Month of Marketing Assets From One Night

Your Event Is More Than One Night Your event isn’t just a scheduled experience. It’s a launchpad. The ROI doesn’t stop when the last guest departs the venue. Instead, it...
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On July 23rd 2025 by Jessica Stewart

23

Jul

33 Brilliant Reasons You Need to Attend The Event Planner Expo 2025

Whether you're planning corporate conferences, brand activations, luxury weddings, or immersive pop-ups, there’s one event you can’t afford to miss in 2025: The Event...
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On July 22nd 2025 by Jessica Stewart

22

Jul

The Speaker Series at The Event Planner Expo 2025: Your Front-Row Seat to the Future of Events

In the fast-paced, ever-evolving world of events, the people you learn from matter. You can scroll through a million tips on TikTok. You can read every blog on design trends....
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On July 21st 2025 by Jessica Stewart

21

Jul

Why Sponsoring The Event Planner Expo 2025 Might Be the Smartest Marketing Move You Make All Year

Marketing dollars are tighter. Competition is fiercer. And if your brand serves the event industry, or wants to reach decision-makers in corporate events, hospitality, design, or...
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On July 15th 2025 by Jessica Stewart

15

Jul

Swipe Up, Show Up: Build Instagram Story Funnels That Drive RSVP’s

Instagram Stories can be so much more than behind-the-scenes footage and morning coffee shots. For savvy event marketers, they’re a high-converting funnel disguised as a social...
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On July 9th 2025 by Jessica Stewart

9

Jul

Networking in the Algorithm Age: How to Build Your Personal Brand as an NYC Event Planner on LinkedIn & TikTok

Remember networking? Back when before a "personal brand" when it meant lurking near the bar, gripping a glass of cheap Chardonnay, pretending to laugh at small talk you’d...
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On July 9th 2025 by Jessica Stewart

9

Jul

How to Win Over Executive Assistants (And Book More High-End Events)

Everyone’s chasing the C-suite but sleeps on the people who actually make the decisions. Let me say it loud: Executive Assistants run the show. They’re the gatekeepers, the...
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On July 2nd 2025 by Jessica Stewart

2

Jul

Generative AI Meets Event Marketing: 7 Ways Smart Planners Are Using AI to Drive Attendance

If your event marketing strategy still looks like it did in 2019, it's time for a serious upgrade. The future is here and it’s powered by generative AI. Forget basic...
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