Author Archive

On May 23rd 2024 by Desiree Homer

23

May

The Dos and Don’ts of Event Promotion: Common Mistakes to Avoid & Best Practices to Follow

New York life would be simpler with a handbook of dos and don’ts. Do have your MetroCard ready before you reach the turnstile. Don’t—and we mean it, mister, do not—steal...
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On May 16th 2024 by Desiree Homer

16

May

11 Must-Attend Event Planning Conferences 2024 (October is a BIG one!)

As an event planner or event services professional, you know the business-boosting benefits of attending industry conferences. And 2024 is chock full of great event planning...
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On May 8th 2024 by Desiree Homer

8

May

Explore Time-Saving Tips for Busy New York Event Planners

Time is money - and especially for high-impact, hyper-busy New York event planners. So, you’re always looking for brilliant ways to shave minutes off of every tedious event...
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On April 26th 2024 by Desiree Homer

26

Apr

Overcoming Imposter Syndrome: Strategies for Building Confidence as an Event Planner

Your colleagues look so put together. When you rub shoulders with other, more experienced NYC event planners, you notice an air of self-confidence that puts you on pins and...
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On April 18th 2024 by Desiree Homer

18

Apr

10 Traits of Successful Entrepreneurs: What Sets Them Apart

 Starting an event business can be an exciting and nerve-wracking experience. You want it to succeed but aren’t sure how to take an idea from conception to reality. A good...
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On April 10th 2024 by Desiree Homer

10

Apr

Embracing Failure: How Event Setbacks Can Fuel Entrepreneurial Growth

Failure for event planners is often a public affair. A groovy DJ gets booked for a crowd more suited to mellow jazz. The bride’s face swells because the cake-contained tree...
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On April 9th 2024 by Desiree Homer

9

Apr

Artificial Intelligence in Event Marketing: Trends & Innovations

All of us could use an extra dose of brilliance every now and then. ChatGPT to get through awkward silences. Big Data to help us remember names of people who obviously remember...
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On April 5th 2024 by Desiree Homer

5

Apr

Strategies for Attracting and Retaining Event Sponsors in 2024

Sponsorships are game-changers for all kinds of New York events. Whether you’re curating company meetings, industry conferences, or fundraising galas, your ability to bring in...
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On April 1st 2024 by Desiree Homer

1

Apr

10 Ways to Use Video Marketing in Event Promotion: Strategies for Success

If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more...
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On March 29th 2024 by Desiree Homer

29

Mar

7 of the Hottest Activations for All Your NYC Events

Adding activations to your New York City events boosts engagement and creates memorable experiences for the attendees. By encouraging attendees to actively participate in the...
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