How to Diversify Your Revenue Streams as an Event Planner

You’re an event planner first. There’s no questioning that. But it doesn’t mean you can’t be diversifying your event planning talents in new ways to create innovative...

Proven Event Marketing Strategies to Sell Out Tickets Every Time

You’ve planned an incredible event. The lineup is solid, the venue is perfect, and the experience will be unforgettable. But none of that matters if the seats are empty. To sell...

5 Time Management Hacks for Event Planners

If event planning has you feeling like The White Rabbit from Alice’s Adventures in Wonderland, then it’s time to revisit your time management skills. Planning your time with...

Influencer Marketing: 7 Keys to Using Influencers to Promote Your Next Event

Influencer marketing isn’t going anywhere. In fact, more than half of kids today want to grow up to be influencers. The fact that youngsters are showing up for career day at...

Seasonal Marketing Strategies for NYC Event Planners in 2025

Roosevelt Field Mall has Black Friday. Chelsea Market has Small Business Saturday. Even the largest online marketplace, Amazon, has two yearly Prime Day sales events around which...

Tapping Into NYC’s Corporate Event Market: How to Win Big Clients in 2025

Broadway isn’t the only reason New York City is the City of Dreams, and the nightlife isn’t the only reason it’s the City That Never Sleeps. Ambitious go-getters...

7 Insights for Creating Viral Event Promotions in NYC Using Reels and Stories

Social media is an indispensable ingredient in an event planner’s marketing strategy. And using Reels and Stories, available on both Instagram and Facebook, is an effective way...

2025 Digital Marketing Strategies to Fill Your NYC Event Calendars

New York event planners, you already know the competition is fierce. One minute your inbox is quiet. The next, every corporate client in Manhattan wants a high-end gala yesterday....

The Art of Storytelling in Event Marketing: The Power of Event Case Studies

Every event planner has that one event. The one where everything went perfectly. The client was thrilled, the attendees raved, and you somehow managed to make magic happen despite...

10 Marketing Metrics That Matter Most for Events in 2025

Everybody is talking about “Big Data,” but in your mind, the best way to gauge an event’s success is by examining the little things. An event planner is naturally inclined...