Author Archive

On June 20th 2023 by Desiree Homer No Comments

20

Jun

Struggling to Land New Event Clients? Try These 5 Sales-Boosting Ideas

Is your pool of potential event planning prospects running dry? Do you need fresh inspiration for how to land new event planning clients for corporate events, social events, and...
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On June 14th 2023 by Desiree Homer No Comments

14

Jun

5 Metrics Your Events Biz Should Measure Often

Of all the KPIs your event planning business measures, gauging the success of your events is always key. And today, we’ll share precisely which metrics your event business...
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On June 12th 2023 by Desiree Homer No Comments

12

Jun

How to Turn Attendee Testimonials into Marketing Assets for Your Events Business

Every successful New York event or corporate conference you coordinate as an event planner presents an opportunity to collect a valuable testimonial about your event services. And...
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On May 31st 2023 by Desiree Homer No Comments

31

May

Social Media Event Marketing Mistakes to Avoid

Whether you’re event marketing for a New York event specifically or looking to market your own event services business, social media is a pillar channel to use. But there are...
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On May 30th 2023 by Desiree Homer No Comments

30

May

How to Coordinate a Stunning Cocktail Hour

Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are...
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On May 17th 2023 by Desiree Homer No Comments

17

May

4 Ways to Improve Communications During Your Event

One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate...
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On May 10th 2023 by Desiree Homer No Comments

10

May

7 Signs Your Event Planning Website Is Losing Its Effectiveness

Of all your marketing and advertising efforts, your website may be one of the most significant. It's your digital storefront, representing your brand, style, and skills as an...
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On May 3rd 2023 by Desiree Homer No Comments

3

May

Networking with Purpose: 5 Tips to Better Form Strategic Connections

You know how to network, but do you really know how to work a room and form lasting, strategic relationships? Don’t just attend networking events and New York conferences to be...
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On April 25th 2023 by Desiree Homer No Comments

25

Apr

Blogging for Results: 10 Secrets to Boost Your Event Planning Business

How’s your business blog coming? If you had to pause before answering that, you could probably use a boost. Blogging and content marketing can get tedious, especially when you...
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On April 19th 2023 by Desiree Homer No Comments

19

Apr

Why Event Lighting Is So Important for the Guest Experience

There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the...
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