Author Archive

On October 31st 2023 by Desiree Homer No Comments

31

Oct

Beyond the Booth: Innovative Ideas for Trade Show Success

Trade shows and conferences in NYC are great opportunities to showcase your event products and services, network with new potential event customers and partners, and generate...
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On October 31st 2023 by Desiree Homer No Comments

31

Oct

Event Marketing Trends to Expect in 2024

Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change...
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On October 25th 2023 by Desiree Homer No Comments

25

Oct

How Facebook Groups Can Work to Your Event Planning Advantage

As an event planner, you likely rely on Facebook for marketing your business as well as your upcoming events. But how well are you leveraging Facebook groups? Today, we’re...
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On October 24th 2023 by Desiree Homer No Comments

24

Oct

Instagram Do’s & Don’ts When Promoting Your NYC Event

Instagram might just be an event planner’s best friend. With its brilliant audience reach and visual capabilities, it’s one of the most effective tools in the event marketing...
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On October 17th 2023 by Desiree Homer No Comments

17

Oct

B2B Event Marketing 101: 5 Things Event Planners Need to Know

Event organizers readily admit that B2B event marketing is important for company growth and industry advancement. But it’s also one of the most challenging. While technology and...
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On October 6th 2023 by Desiree Homer No Comments

6

Oct

Why Networking Is So Important for Your Events Business

Event planners are social by nature. You’re magnetic in a room and known for brilliant ways to engage an audience. But don’t forget to tap into that superpower for your own...
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On October 4th 2023 by Desiree Homer No Comments

4

Oct

Event Branding Strategies That Actually Work

There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating...
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On October 3rd 2023 by Desiree Homer No Comments

3

Oct

Social Media Secrets to Boost Your Event Attendance

Here are a couple of EventMB stats worth considering. Almost 40% of today’s event planning professionals believe social media is the key to their event marketing success....
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On September 27th 2023 by Desiree Homer No Comments

27

Sep

12 Classy Ways to Deal with Difficult Event Clients

Despite your best efforts to keep every event planning step smooth and seamless, event planners know problems to come up, and clients can get grumpy sometimes. Don’t lose your...
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On September 26th 2023 by Desiree Homer No Comments

26

Sep

4 Ways to Sharpen Your Event Planning Skills Right Now

As a New York event planner, you know the importance of continuous upskilling and learning. Even if you’ve already earned your certifications and paved your way through a formal...
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