If you want to continuously have great New York event clients on your schedule as an event planner, you’re going to need to master the art of loading up your sales funnel. Lead generation strategies are key to the future success of your event planning business. And these are the lead generation secrets and insights you need to see to keep your sales funnels full and your event planning schedule booked.
1. PPC Advertising for Lead Generation
If you’re looking to target a specific type of event-planning client, pay-per-click advertising can help. Promote your brand, share unique offers, or showcase discounts. Then track those “click-throughs” and keywords to streamline your PPC ad strategies.
2. Omnichannel Marketing
Because you’re in the business of curating memorable experiences with your events, you should also be focusing on creating great experiences online. Omnichannel marketing strategies are sales and marketing tactics that deliver consistent and seamless prospect experiences across multiple channels. In other words, your target audience should experience the same vibes and messaging on your website, when they meet with you to discuss their events, in your newsletters, and on your social media platforms.
3. Lead Magnets Attract Broader Audiences
Consider offering something for free or at a discounted rate as a method for attracting a broader audience. This is a lead magnet, and it will drive a consistent flow of interested prospects to your brand. Methods and channels might include:
- Newsletters
- Event Discounts
- Subscriptions
- Samples
- Free Consultations
4. Engaging Blog Posts Drive Engagement
To really keep your target audience engaged, whether it’s corporate event prospects or social event prospects, you’re going to need to be consistent about producing engaging content. And a high-value or entertaining blog on your event planning website can deliver massive results. Get creative with your blog content strategy. If you need help with writing blog posts that resonate with your event planning clientele, consider outsourcing your writing.
5. Event Planning Newsletters Are Great Lead Generation Tools
Be an expert in your market and consider building a newsletter audience. Recipients can opt-in to hear from you and engage with your brand weekly or monthly. And use your newsletters to showcase past events, community news, or upcoming events. There are plenty of online newsletter platforms and tools available to make developing your email lists and newsletters a breeze, too.
6. Networking Events
Keep your sales funnel full with regular and consistent networking events. Pencil those engagements into your calendar and be committed to meeting and mingling with new people. You can always find rewarding new partnerships and drum up referrals when you make the effort to get out there and be visible. And no one can champion your event business better than you!
Start improving your lead generation strategies with these insights. And mark your calendar for October 10th-12th – The Event Planner Expo 2023 is coming, and it’s the #1 Events Industry conference in NYC! Reserve your exhibitor booth today and get your tickets! You’ll generate more leads, learn more bottom-line boosting strategies, and make more strategic partnerships at one conference than you can all year!
